Blueprint Studios and F1 Las Vegas: Designing the Future of Sporting Events Design & Production
- Mauricio Mogolon
- Jan 15
- 5 min read
The 2024 Formula 1 Las Vegas Grand Prix was an extraordinary milestone for us, serving as our second consecutive year as a design partner. This event transcended the excitement of racing; it was a spectacular blend of luxury, innovation, and adrenaline. Blueprint Studios was proud to be an official design partner, granting us the unique opportunity to elevate experiential event design & production for Sporting Events and leave an indelible mark on the events industry.
Our collaboration brought to life thousands of square feet of intricate multilevel structures and bespoke furniture designs, perfectly illustrating the harmony of innovation and creativity. Behind the scenes, we meticulously coordinated miles of printed signage, cutting-edge LED lighting installations, and curated furnishings, all weaving together to create an atmosphere of unparalleled luxury and thrill over three electrifying days. This experience was a testament to our team's unwavering dedication, reflecting thousands of hours of planning of Design & Production, all crafted to ensure an unforgettable experience for racing fans worldwide.
From the outset of this journey, our team felt a palpable excitement and a profound sense of responsibility. We recognized that designing experiences for the Formula 1 Las Vegas Grand Prix was not merely an opportunity—it was a chance to set new trends, redefine what’s possible, and create lasting memories for fans all around the globe.
Our mission was clear: to transform dreams into reality by seamlessly merging style, cutting-edge technology, and captivating storytelling within spaces that truly embodied the spirit of Formula 1.
Elevating Sporting Events Design & Production with Hospitality Spaces
Blueprint Studios expertly reimagined hospitality across the Formula 1 Las Vegas Grand Prix, creating exceptional and immersive experiences through innovative design and execution. From the stunning two-story Skybox to bespoke restaurants within the Paddock Garages, every detail highlighted our dedication to merging luxury with excitement
Skybox: Overlooking the Heineken® Silver Main Grandstand, the Skybox embodies classic Las Vegas glamour within a multi-story hospitality venue featuring indoor and outdoor spaces that offer prime views of the start and finish line. Guests enjoy a lively atmosphere enhanced by roaming entertainment throughout the event.
Turn 3 Club: New for 2024, this venue places dedicated Formula 1 fans right in the action at Turns 3. With an all-inclusive selection of gourmet food and premium beverages, it’s the ultimate destination for motorsport enthusiasts.
Club Overtake: Merging Las Vegas nightlife with the thrill of racing, this sold-out experience offers sweeping views of Turn 4 and a high-energy atmosphere filled with gourmet offerings and live entertainment, capturing the vibrant spirit of the city.
Bringing Brand Activations to Life: Engaging Experiences for Fans
F1 fans were captivated by our dynamic, on-brand experiential activations. Highlights included a mesmerizing Neon Garden with a breathtaking three-story MDX LED Mega Tree that pulsed to the rhythm of the race, a personalized engraving station designed for the beloved pets of racing enthusiasts as well as exclusive, tailor-made restaurants. Each space was thoughtfully designed with elegance and precision, enveloping guests in the thrill of racing while providing luxury and comfort at every turn.
Mini Golf - ESPN Putt Stop: This unique five-hole course immersed Paddock attendees in the exhilarating world of F1 racing. Each hole offered a three-dimensional adventure, combining the thrill of F1 with the playful challenge of mini golf.
Neon Garden: The Neon Garden was a visual spectacle, featuring a striking 3-story MDX LED Mega Tree that lit up the night sky. This vibrant space became an instant landmark, perfect for capturing memorable selfies while celebrating the electrifying atmosphere of the Grand Prix.
Pup-Position Activation: The Pup-Position Activation was an unexpected and delightful addition, offering an engaging space for fans and their furry companions. This pet-friendly area featured charming photo opportunities and a custom dog tag engraving station, making it a hit among race teams and fans alike.
Silent Disco: Fans reveled in the Silent Disco, an opportunity to unwind and dance to a selection of curated music channels while absorbing the lively atmosphere of the East Harmon Fan Zone. With glowing headphones and synchronized beats, this unique nightlife experience beautifully complemented the vibrant energy of Formula 1.
Carcade Arcade Activation: Nostalgia met adrenaline at the Carcade Arcade, where retro gaming and vibrant neon design created the perfect spot for fans to relax, compete, and immerse themselves in the vintage arcade vibes—all while staying connected to the race.
Honoring Our Partners
We couldn't have achieved these spectacular outcomes without the incredible collaboration and support of our partners. The trust they placed in us empowered us to go beyond the ordinary and create experiences that will resonate for years to come.
We're immensely grateful to the entire #Formula1 Las Vegas Grand Prix team, to the visionary brands, and to every partner who allowed us to craft spaces that captivated attendees. From silent discos to interactive arcades, from luxury dining lounges to vibrant neon landscapes—the Las Vegas Grand Prix truly brought every aspect of engagement, luxury, excitement, and innovation together.
Facing Challenges and Setting Trends
Bringing our ideas to life came with its share of challenges—tight timelines, intricate logistical requirements, and ambitious technical specifications. Our team worked tirelessly, deploying over 350 skilled professionals to ensure everything from structural builds to AV installations went off without a hitch. We integrated the latest technology, including fully DMX-controlled lighting across multiple sites, high-resolution LED installations, and large-format printed graphics, all designed and produced in record time.
With over 300,000 square feet of branded environments, immersive structures, and outdoor activations completed within just weeks, we are proud to have not only met but exceeded expectations. The Formula 1 Las Vegas Grand Prix set a new benchmark for what is possible in experiential design—a trend-setting example of how luxury, technology, and storytelling can merge to create unforgettable moments.
The Numbers That Matter
Team Size: Over 350 designers, technicians, and production crew members collaborated on this project.
Production Scope: More than 300,000 square feet of structures, activations, and branded experiences.
Technical Innovation: 4.5-ton LED Mega Tree with DMX-controlled lighting, thousands of linear feet of structural rigging, and seamless integration of technology and design elements.
Logistics- Over 110 semi-trailers of event decor were delivered to the site during our 8-week installation period.
Looking Ahead with Pride
As we reflect on the Formula 1 Las Vegas Grand Prix, we do so with immense pride. Our role in bringing this event to life allowed us to demonstrate the full capabilities of Blueprint Studios—not just as a decor and rental provider, but as a strategic, creative agency dedicated to crafting unforgettable moments. We have set the standard for future events, proving that with vision, talent, and collaboration, the sky is the limit.
To every member of our team who worked tirelessly to make this possible—your passion and talent are the beating heart of Blueprint Studios. To our partners, collaborators, and the thousands of fans who immersed themselves in these experiences—thank you for being part of this incredible journey.
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